Guest Speaker: Bonnie Riggs, The NPD Group - Restaurant Industry Analyst

Is the recession over? Most Americans probably would like to think the recession has reached its conclusion. It's one thing to feel good about the trends in macro-economic conditions as indicators for the broad economy; it's another to know how the recovery will play out and when restaurant demand will turn positive and begin to recover lost visits.

iTradeNetwork (ITN) and The NPD Group’s Restaurant Industry Analyst, Bonnie Riggs, shared their latest research and expert advice on NPD's ongoing analysis to help foodservice companies understand “What to Expect When the Economic Recovery Begins”. The webinar addressed the characteristics of past recessions (back to 1980) and the time it took for restaurant industry traffic to recover. The analysis also describes:

• Economic factors to watch - those most closely associated with demand
• Segments and categories of the industry generally emerging first, second, last
• Meal occasions likely to recover first in the post-recession period
• Deal tactics in place with each recovery period, and those which were most effective
• Consumers' current perception of the state of the economy
• How consumers perceive their restaurant behavior will change with the recovery

This webinar can help foodservice operators and their suppliers anticipate many of the challenges and opportunities they will face in the coming months. This is the time to develop plans for when demand builds again - make sure you're in the best position to take advantage of the growth opportunities. Watch the replay now.

About Speaker

Bonnie Riggs - Restaurant Industry Analyst, The NPD Group

Bonnie has been with The NPD Group since 1981 and is currently their Foodservice Industry Analyst. In that capacity, she develops and produces content for Industry Briefs, Topical Reports, Press Releases and Conference Speaking Engagements. Prior to this position she was the Director of Client Development servicing a broad range of clients including both foodservice manufacturers and restaurant operators. In this role Bonnie specialized in understanding the dynamics of the Foodservice Industry and met regularly with clients to present Industry trends, understand their business needs and challenges, develop joint strategic information plans and deliver issue orientated analysis. She speaks frequently to industry and management groups both nationally and internationally.

About The NPD Group

The NPD Group, Foodservice division offers syndicated databases that address specific issues. Products include: CREST®, CREST® Customer Satisfaction, CREST On-Site, CREST Local Market Studies, On-line Custom Studies, SalesTrac™, and ReCount®. The NPD Group is the definitive online source for tracking consumer attitudes and behavior for the Foodservice Industry.