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The leading provider of supply chain management and intelligence solutions to the food industry

Providing Greater Value to Franchise Members

SAN MATEO, CA., - March 5, 2008

Instill® Corporation ("Instill"), a leading provider of spend intelligence services and solutions for the foodservice industry, today announced that International Dairy Queen Canada, LTD, a wholly-owned subsidiary of Berkshire-Hathaway, Inc., has selected Instill Spend Management and Instill Inventory Management solutions to gain greater visibility, uncover food cost savings opportunities, improve the profitability of promotions, and provide greater value to franchise members.

"Given today's inflationary pressures, we want to protect our franchise members and provide the best tools to combat rising food costs," said Doug White, vice president of Dairy Queen International. "Instill helps us improve our ability to perform a complete audit of our spend so we can enforce price and purchase compliance and maximize the success of our limited time offers."

Instill Spend Management automates the collection and standardization of unit purchase information from distributors, identifies contract price variances, SKU and manufacturer optimization opportunities, compliance problems and helps uncover new savings opportunities. Instill Inventory Management provides daily visibility into distributor inventory levels for operator's proprietary products preventing stockouts, overstocks and costly product repositioning to improve the profitability of promotions.

"Visibility into actionable information across our entire network is a key component in the success of our supply chain initiatives. Our teams across the country will be able to make better decisions and quickly respond to market changes because we will all be working off of a single source of truth," commented Brian Leibel, General Manager, CDQ Co-op Ltd., the purchasing co-op for International Dairy Queen Canada.

"The dramatic food cost increases are not unique to the United States. Foodservice businesses world wide are feeling the pinch," said Mike DeVries, CEO of Instill Corporation. "Our new relationship with International Dairy Queen Canada and the CDQ Co-op Ltd. further extends Instill's presence in Canada and demonstrates our ability to provide value for operators both domestically and internationally."

Instill's proven suite of solutions - Spend Intelligence for Operators and Trade Spend Intelligence for Manufacturers - provide foodservice industry constituents the visibility they need to manage and grow their businesses. The Spend Intelligence Suite for Operators is a suite of hosted, web-based solutions that address critical foodservice processes including Spend Management, Procurement, Inventory Management, and Quality Management.