Heineken Releases New Website to Help Their Customers Do Business More Effectively
Pleasanton, CA – October 6th, 2009
Heineken UK announced today the launch of a new website for their UK customers, www.online.heineken.co.uk, that will provide a number of web-based services, including a tailored online ordering solution for each customer. These new services have been built using a technology platform provided by iTradeNetwork, the leading e-commerce specialist to the retail, foodservice and hospitality industries, ensuring easy-to-use, intuitive functionality delivering a best in class customer experience.
Lawson Mountstevens, Heineken's On-trade Managing Director, said: "We are helping licensees to do business with Heineken more easily and conveniently, as well as providing greater control and transparency. They will be free to order when and where they choose, and will also benefit from better visibility of our portfolio of leading brands. Overall, this way of doing business makes the most of industry leading technology to provide the modern licensee of today with the level of service they deserve to run their businesses efficiently and professionally."
Other innovations include the ability for customers using the website to request a call back from Heineken’s customer service team, First Point. "This 'click-to-call' function is an industry first," said Mountstevens, "and underlines the fact that while Heineken wants to make the most of digital technologies, we will still ensure customers do not lose the personal touch they enjoy today."
Liam Taylor, Chief Operating Officer at technology partner, iTradeNetwork, believes this initiative from Heineken is part of a growing trend. "The Internet is offering hospitality operators and suppliers new ways to communicate that not only help make doing business easier and more efficient, but actually improve the relationship between partners in the supply chain. iTradeNetwork has been helping organizations make the most of such opportunities for over a decade now, and we are very pleased to have been able to assist Heineken with their latest achievements. Their customers will enjoy this new service."
About Heineken UK
Heineken UK is the UK’s largest beer and cider business. In April 2008 Scottish & Newcastle became part of Heineken N.V. (Netherlands), the world’s most international brewer - www.heinekeninternational.com. Heineken UK is now the UK operating company within Heineken’s Western European region. The UK business can trace its roots back to 1749, when its first brewery was founded in Edinburgh by William Younger. Since then it has grown to become the UK’s largest brewer with around 28% market share.
About iTradeNetwork, Inc.:
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and our industries' most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies. For more information, visit: www.itradenetwork.com
Contact us
To find out what we can do for your business, contact your nearest office by clicking here.
