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iTradeNetwork Introduces Food Safety and Traceability Resource Center

Aligning with the Key Findings of Food Safety Working Group, Company Demonstrates Commitment to Supporting Industry and Government Food Safety Initiatives

PLEASANTON, CA. – July 08th, 2009

iTradeNetwork, Inc. (ITN), the leading global provider of on-demand supply chain management and intelligence solutions to the food industry, today announced the launch of its Food Safety and Traceability Resource Center, http://www.itradenetwork.com/html/initiatives.htm The new resource aligns with today’s announcement from the Food Safety Working Group regarding their three core principles on food safety: prioritizing prevention; strengthening surveillance and enforcement; and improving response and recovery. Created by President Obama in March, the Food Safety Working Group advises the Administration on how to upgrade the food safety system for the 21st century.

"Over the past several months, iTradeNetwork has received numerous requests from customers, partners and government agencies regarding the company's stance on food safety and traceability," stated Rob Bonavito, CEO of iTradeNetwork. "In response, we’ve developed the"ITN Food Safety and Traceability Resource Center" to help answer these questions and provide a resource for food companies struggling to understand how this dynamic issue will impact their business."

ITN's Food Safety and Traceability Resource Center provides the latest information on: pending government legislation, industry initiatives like the Produce Traceability Initiative (PTI), Country of Origin Labelling (COOL) audit status, recalls and ITN’s approach to food safety and traceability.

"Providing a central resource for food companies to stay abreast of this topic is one way we are advancing our goal of improving our customers' ability to respond to food safety issues by providing a foundation for collaborative traceability with real-time visibility into product movement," continued Bonavito.

About iTradeNetwork, Inc.:
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and our industries’ most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies. For more information, visit: www.itradenetwork.com

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