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iTradeNetwork Enables Traceability To Increase Supply Chain Visibility and Improve Food Safety

Existing Supply Chain Trading Platform Provides Foundation for Traceability

PLEASANTON, CA. – April 15th, 2009

iTradeNetwork Inc. (ITN), the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries, today announced that ITN’s software-as-a-service (SaaS) solutions are enabled to support evolving industry and government initiatives around traceability and food safety.

The recent high incidences of recalls in the food supply chain have resulted in increased focus by government agencies and industry groups to address the issue. ITN’s Procurement & Merchandising, Inventory Management and Transportation Optimization solution suites are already enabled to allow buyers and suppliers to leverage these solutions to gain deeper visibility into their supply chain.

"Research with customers and various leading industry associations went into assuring the existing ITN collaborative solution that enabled real time electronic commerce can also provide critical workflow logic and track the necessary data elements related to the safety of the supply chain,” said Rob Bonavito, CEO of iTradeNetwork. “We understand that food safety and proposed legislation - H.R. 875: Food Safety Modernization Act of 2009 and the Bio Terrorism Act - are keeping many senior executives awake at night. With ITN, the foundation exists today to help protect your supply chain while improving your margins."

One of the key drivers in accomplishing cost effective traceability is the strong collaboration between suppliers and buyers procurement processes. ITN’s existing network of over 5,500 customers conducting over $220 billion in commerce annually allows clients to cost effectively implement a traceability platform that supports industry standards today. Buyers and suppliers already connected to their trading partners through ITN’s single network connection eliminate the need to buy and implement expensive software. ITN’s existing trading platform leverages millions of item codes synchronized between trading partners and rich source information such as lot tracking, container seal identification tracking, country of origin labelling (COOL), product expiration dates and SSCC18 bar coding allowing customers to get up and running quickly.

Bonavito added, "We will continue to work with customers and key government and industry organizations to simplify and standardize our solutions to provide a reliable, cost effective foundation for improving food safety."

About iTradeNetwork, Inc.:
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and our industries’ most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies. For more information, visit itradenetwork.com

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