SCHWAN’S FOOD SERVICE PARTNERS WITH ITRADENETWORK TO INCREMENTALLY GROW REVENUE
PLEASANTON, CA. – January 19th, 2009
iTradeNetwork, Inc. (ITN), the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries, today announced that Schwan’s Food Service, Inc. has signed a multi-year contract to use ITN’s Sales Insight solution. Manufacturers leverage Sales Insight to better target trade spend dollars and drive growth in contract business. Schwan’s selection of Sales Insight comes at the completion of a successful pilot, which involved several Fortune 500 companies.
“In this tough economic environment, we are taking a proactive approach to helping drive revenues by arming our sales team with the critical information they need to maximize sales growth opportunities within our contracted business,” said Mark Jansen, president of Schwan’s Food Service Inc. “As a result, Schwan selected Sales Insight as a key component of our overall trade spend initiative and strategy.”
Sales Insight, a hosted, on-demand solution, combines the latest sell through information with an intuitive and interactive application, delivering deep visibility unavailable in a typical business intelligence or reporting solution. The entire food supply chain invests significant resources executing promotional programs, but a fundamental lack of visibility can result in missed sales growth opportunities, below-expectation sales volumes and reduced margins for all parties. Tailored specifically to a manufacturer’s sales and marketing teams’ needs, Sales Insight leverages and attributes operator rebate and distributor billback information to increase contract compliance, optimize sales force efficiency and increase trade program effectiveness, ultimately growing sales and improving margins.
“The food industry has always struggled to gain end-to-end supply chain visibility. Sales Insight gives us what existing business intelligence solutions could not: timely information about our end customers in an uncomplicated manner,” commented Lil Schroeder, VP Food Service Operations.
"Manufacturers need to manage their supply chain more effectively with less for the foreseeable future," said Robert Bonavito, CEO of ITN. "Sales Insight will give Schwan’s a strong competitive advantage in this economy, and we look forward to helping them achieve new incremental sales growth and trade spend savings."
About Schwan’s:
Schwan’s Food Service Inc., a division of The Schwan Food Company based out of Marshall, Minnesota, offers value-added frozen foods to foodservice operators through more than 1,800 active distributors. Customers include chain restaurants, public and private schools, universities, healthcare facilities and convenience stores. The company markets major pizza brands such as Red Baron®, Tony’s®, Big Daddy’s™ and Freschetta®, Mrs. Smith’s® pies and Minh® Asian products. For more information, visit
schwansfoodservice.com
About iTradeNetwork, Inc.:
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and our industries’ most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies. For more information, visit
itradenetwork.com
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