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The leading provider of supply chain management and intelligence solutions to the food industry

Proves Ability to Increase Contract Compliance and Measure Effectiveness of Trade Spend

PLEASANTON, CA. - December 23, 2008

iTradeNetwork, Inc. (“ITN”), the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries, today announced the successful completion of a five month pilot of Sales Insight, its new sales intelligence solution for food manufacturers. Sales Insight is tailored specifically for sales and marketing teams, combining the latest sales information with an intuitive and interactive application. Through the end-to-end supply chain visibility Sales Insight provides, sales and brokers can grow revenue by increasing compliance in contracted accounts as well as determine whether or not trade spend promotions and programs are achieving results. Schwan’s Food Service, Inc. (“Schwan’s”) and several Fortune 500 companies participated in the pilot.

“An important part of our trade spend initiative is to improve the measurement of program performance. Participating in the pilot enabled us to help develop a solution that makes sure we are getting the sales we expect from our contracts,” commented Lil Schroeder, VP Foodservice Operations at Schwan’s Food Service, Inc.

“A lack of deep visibility into our contracted business has made it difficult to determine how to increase sales,” said the Director Sales Business Development at a participating Fortune 500 company. “Sales Insight’s dashboards and target lists enable manufacturers to identify ‘quick-win’ sales opportunities, meaning sales teams no longer have to pour through reports or Excel files.”

Sales Insight was developed in close collaboration with ITN’s customers to help them grow sales and better manage trade spend within their existing customer base. The entire supply chain invests a significant amount of resources executing programs, but a fundamental lack of visibility can result in sales growth opportunities being missed, volumes below expectations and reduced margins for all parties. Sales Insight’s deep and timely supply chain visibility enables manufacturers to increase contract compliance, boost sales force efficiency and increase the effectiveness of trade programs, ultimately growing sales and improving margins.

“We are thrilled with the results the pilot participants achieved in only a few months,” said Robert Bonavito, CEO of ITN. “Collaborating with leading global food manufacturers’ sales teams has proven invaluable, and their feedback ensures that Sales Insight delivers quantifiable results from its launch.”

About Schwan’s:
Schwan’s Food Service, Inc., a division of The Schwan Food Company based out of Marshall, Minnesota, offers value-added frozen foods to foodservice operators through more than 1,800 active distributors. Customers include chain restaurants, public and private schools, universities, delicatessens, healthcare facilities and convenience stores. The company markets major pizza brands such as Red Baron®, Tony’s® ,Big Daddy’s™ and Freschetta®, Mrs. Smith’s® pies, and Minh® Asian products. For more information, visit schwansfoodservice.com

About iTradeNetwork, Inc.:
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the foodservice, hospitality and retail industries. Built upon deep industry expertise, a rich data foundation and the industry’s most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators and retailers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies such as Ben E. Keith, BidVest 3663, CKE Restaurants, ConAgra Foods, Inc., General Mills, Kroger, Independent Purchasing Cooperative (IPC) for SUBWAY®, Intercontinental Hotels, PFG, Safeway, Sodexo, SYSCO and UniPro. ITN has offices in Pleasanton and San Mateo, California, Boise, Idaho and Burton and Stokenchurch, Great Britain. For more information, visit itradenetwork.com