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Three Market-Leading Manufacturers Sign on as Pilot Customers

SAN MATEO, CA., - April 15, 2008

Instill® Corporation ("Instill"), a leading provider of spend intelligence services and solutions for the foodservice industry, today announced the introduction of Instill Sales Insight, a hosted, on-demand solution that helps foodservice manufacturers drive top line revenue growth by gaining greater visibility into their markets and better focusing their trade spend efforts. Three market-leading manufacturers have signed on as early pilot customers. The pilot will run through the third quarter of 2008.

"For too long, foodservice manufacturers have not had the timely visibility into their markets that they need to help focus their trade spend resources," said Gary Karp, executive vice president with Technomic. "A solution that provides a manufacturers' sales executives and staff with actionable information which helps to better target their trade spend will provide that manufacturer with a competitive advantage in driving growth."

Instill Sales Insight, part of the Instill Trade Spend Intelligence Solution suite, will allow foodservice manufacturers to spot market trends and identify growth opportunities that can be leveraged for demand generation at national and regional account levels. Utilizing Instill's Spend Data Warehouse - one of the industry's most comprehensive standardized product information sources - Instill Sales Insight takes operator rebate and distributor bill-back data and transforms it into actionable information not available in today's standard business intelligence reporting solutions. The information is presented through an intuitive dashboard and dynamic, context-sensitive visuals, allowing sales executives to get greater visibility into program participation, drive more effective trade spend programs and identify new market opportunities in a way never seen before.

"In these tough economic times, manufacturers must stay in close touch with the market to ensure they are deriving the most benefit from every opportunity," remarked William Yaglou, Senior Vice President, Client Development with Instill. "Instill Sales Insight gives them the market information they need on a timely, actionable basis, in a manner that is simple yet comprehensive. We fully expect that Instill Sales Insight will quickly make a noticeable difference to their sales efforts."

Instill Trade Spend Intelligence suite of solutions for manufacturers includes Instill Trade Spend Data Management for managing the business processes around trade spend, and Instill Sales Insight for providing greater visibility into sales program performance, improving compliance and helping grow new revenue opportunities.